American Pharmacists Month is now in the rearview mirror for 2018, but our work to help the American public gain a better understanding of the roles our graduates play in their lives has only just begun. At the November AACP Board of Directors meeting, the lead staff from AACP and our media agency of record shared initial results of just the first three weeks of our national public relations campaign. We achieved millions of impressions with our early paid media efforts! We have additional resources, thanks to our collaborating partners, to expand our activity substantially beginning in early 2019.
Pharmacists for Healthier Lives is truly a collaborative campaign with both state and national pharmacy associations on board. We have had fruitful conversations with a number of corporation and foundation leaders and anticipate that several of these will officially join the campaign in the new year. Our current channel partner, PrescribeWellness, has a reach of more than 30 million Americans. They will soon begin sharing our messages with this population of people, most of whom live with chronic conditions.
This campaign is but one example of how the talents of our graduates and our faculty positively impact humankind. In this issue we profile other important opportunities to make a difference. Many of you have been motivated to share your work through publications as part of the 2018 #RxWritingChallenge. Still others have been recognized across the decades with funding from the American Foundation for Pharmaceutical Education and from AACP as a New Investigator Award recipient, an AFPE fellow, or both.
As 2018 comes to a close I reflect on 12 months of AACP activity that I believe has and will continue to make a difference in the Academy, the profession and beyond. Your work pushes the boundaries of discovery and professional practice advancement. We aim to provide you the networks and development resources that help to advance your career. Collectively, our impact is growing!
Best wishes for the December holidays and a fantastic 2019!
Lucinda L. Maine, Ph.D., R.Ph.
CEO and Publisher