Establishing Roots in Rural Regions

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Intent on growing the next generation of pharmacists to provide care to rural communities, some schools are focused on creative approaches to building the pipeline.

By Jane E. Rooney

Being a pharmacist often means fulfilling duties that aren’t traditionally part of the job description. Nowhere is that more evident than in rural areas, where healthcare resources can be scarce and the pharmacist may be the sole access point for patients. Bolstering the pharmacy pipeline is critical, particularly for these rural communities that rely heavily on pharmacies for care. Some pharmacy schools have found innovative ways to reach out to potential students and introduce them to the wide-ranging options that a pharmacy career can offer.

The three schools profiled in this article are building relationships with community pharmacies and helping them transform and strengthen their practices. Among the goals are to alleviate lack of access to care and to create pathways that will allow more healthcare professionals to reach underserved populations.

Planting the Seeds

One institution that sets itself apart with a unique approach to strengthening the pipeline is Drake University College of Pharmacy and Health Sciences. Its Cultivate program has a mission to assist rural community pharmacies in transforming their practices through the development of high-quality pharmacy technicians and future pharmacists. Dr. Erin Ulrich, associate professor of social and administrative pharmacy, came up with the idea while working as a Flip the Pharmacy practice transformation coach in 2019. “As I was traveling to rural areas, it became very apparent while working with these pharmacists on bringing them up to speed that the biggest barrier was the rapid turnover of pharmacy technicians,” she said. “Or they were never fully staffed. I would see pharmacists working the cash register. It was hard for them to recruit quality individuals into those support roles.”

Ulrich envisioned a way to help these pharmacies by recruiting high school students to assist with things like inventory and working the cash register, giving young students a positive experience and allowing Drake to be seen in areas where they don’t actively recruit, which she described as a win-win-win situation. The program works like this: Drake identified five CPESN rural pharmacies that wanted to participate. The college reached out to its network of high school science teachers across Iowa to make presentations to 10th and 11th grade students about the pharmacy profession and the Cultivate program, which offers them a pharmacy experience before college. Interested students (the program accepted 12 in the first year) attended a two-day training to prepare them to work part-time for at least six months as a support person or tech trainee at one of the participating rural community pharmacies.

“During the Cultivate program, the first day mostly covers the role of a pharmacist,” Ulrich explained. “The second day is talking about where can you go with a pharmacy profession. I don’t focus that specifically on rural. My goal is to get quality individuals into pharmacy programs. They may be interested in doing remote patient monitoring. These kids are very tech oriented. We talk about what does clinical work in the Cloud look like, how does that support rural pharmacy. We go through all of the categories: community, hospital practice, managed care. The students realize that pharmacy is so much bigger than just community pharmacy. I do think the joy of the profession is there is self-selection bias. Some want to do health informatics. There’s a spot for them no matter what they want to do.”

Thanks to a grant from The Community Pharmacy Foundation, Cultivate is now underway for a second year with the same five pharmacies on board. Six high school students completed the training in July. Ulrich is pleased with the encouraging feedback from participating pharmacists. “They really enjoyed having high school students there. It helped take the burden off,” she noted. “We made some changes to the curriculum based on their feedback—we added some things like having a professional appearance, how do you talk on the phone—some things they thought high school students needed.” Among last year’s 12 participants, one enrolled in Drake’s pre-pharmacy program and another enrolled in the health sciences undergraduate program with the intention of pursuing a nursing degree.

Ulrich said that Drake will apply for another grant to become a coordinating center and assist 10-15 pharmacy schools in replicating the program. “From a college of pharmacy perspective, I hope to see this scaled up,” she said. “It’s a win for the students, the pharmacies, the schools, so it’s really beneficial. [The program allows us to] get students on campus to see the options in a no-pressure situation.” She reflected on another source of inspiration that prompted her to create Cultivate: observing her uncle own and operate a pharmacy in rural Iowa. “I saw my uncle do this, and his technicians worked with him for 35 years. I want to get engaged students in to have a positive pharmacy experience,” she continued. “Whether you go back and work in your pharmacy, or if you choose to stay in your small town or go elsewhere, you know the role of a pharmacist and you know their importance. The long-term goal is to spread the word about the role of the pharmacist and what they can offer to a healthcare team. Helping with staffing is the immediate short-term goal. I want students to have lived a positive community pharmacy experience so they can take that with them no matter what they do.”

Drake University Cultivate program logo.
Students in Drake's Cultivate program attend a two-day training that prepares them to work as a support person at a participating rural community pharmacy.
Student's at Drake's Cultivate program.

Student's at Drake's Cultivate program.

 

We need to show support for independent community pharmacies knowing that those businesses are really being threatened right now. That’s also a terrific place to grow post-grad training. We’ll get those graduates circling back to those communities to set up practices. The ideal situation would be one of our rural track students working in a community pharmacy on a capstone project that leads to a relationship and them working for that pharmacy and eventually working into a part-ownership situation.

Dr. Angela Stewart

Helping Rural Communities Thrive

The relatively new rural health track at the Washington State University (WSU) College of Pharmacy and Pharmaceutical Sciences launched in late 2021 thanks to a $2.2 million gift from an anonymous donor. The program has a three-pronged approach, according to Dr. Angela Stewart, professor and associate dean for rural health. “First, we want to improve access to healthcare for rural residents in Washington state. Most counties in the eastern part of the state are considered medically underserved. We want to develop pharmacists as primary care providers and keep pharmacies open to serve their rural communities,” Stewart explained. “Second, we want to develop pathways into health sciences and into pharmacy for residents from those rural counties. Graduates are more likely to return to practice in those areas if that’s where they have roots. We want them to be successful and then return. Third, we want to foster economic development in rural communities. It’s about keeping those pharmacies open and providing job opportunities for residents.”

A hub-and-spoke model allows faculty and students to work from the main campus in Spokane, the second-largest city in the state, and the extension campus in Yakima, to reach out to rural communities, tribal communities and smaller towns that rely on critical access hospitals. Stewart emphasized that a key aspect of the rural health program is interprofessional engagement. “WSU’s nursing, medicine and pharmacy programs all make rural health a priority. We partner with our colleagues to work together as teams on service learning and clinical experiences in communities right from the beginning.”

The college has a strong network of rural pharmacies and is working to build new relationships. “We’d like to have a well-rounded representation of types of practice sites: some Federally Qualified Health Centers, ambulatory care, critical access hospitals,” Stewart said. “We need to show support for independent community pharmacies knowing that those businesses are really being threatened right now. That’s also a terrific place to grow post-grad training. We’ll get those graduates circling back to those communities to set up practices. The ideal situation would be one of our rural track students working in a community pharmacy on a capstone project that leads to a relationship and them working for that pharmacy and eventually working into a part-ownership situation. We’ll be watching for those opportunities.”

The track’s first cohort of five students completed community IPPEs this summer in underserved areas. A specialized elective course this fall will provide them with background information on what it means to be a care provider in a rural community, and additional electives will focus on supporting rural health delivery. “Students need to complete 10 elective credits and we expect them to do half of those with courses consistent with rural health,” Stewart added. “We are developing a research-based capstone course that will be longitudinal. Students will identify an issue and work with faculty or preceptors to identify a solution and get that implemented. This is an important way to impact these communities really early on in a meaningful way and students will get to publish a manuscript.”

To augment post-graduate training opportunities, the college is working with several community-based organizations to place a clinical faculty member at the sites. “We will embed faculty at those sites with the expectation that they support the development of innovative pharmacy care models,” she said. “They will develop additional training sites and post-graduate residency sites. For example, there are no post-graduate behavioral health training programs for pharmacists in Washington. So one of our priorities is placing a faculty member at a facility that provides mental healthcare for the medically underserved.”

On the other end of the spectrum, the university partners with local school districts to engage with their STEM programs and promote pathways into health sciences careers. “The College of Medicine has a relationship with one school district where they start with 7th graders with a progressive curriculum that introduces them to all of the health professions and prepares them to take the right courses to be able to matriculate in,” she noted. “We’re looking at how to better engage with and extend that program. We have also been able to bring some students to campus to experience pharmacy and develop a relationship with faculty and students. We expect our rural track students to be mentors for prospective students from their communities.”

A Solid Foundation

The University of Illinois Chicago College of Pharmacy also takes a decidedly interprofessional approach with its Rural Pharmacy Education (RPHARM) Program, which started in 2010 when the college teamed up with the rural medical program at its Rockford campus. Four years ago, students from the nursing program also joined the rural track. The program emphasizes interprofessional collaboration and teamwork.

“We do team building at the beginning of every academic year to help students get to know each other and be comfortable working on teams,” said Dr. Heidi Olson, assistant professor and RPHARM Program director. “We have guest lecturers who come in to talk about their role in healthcare to give students a better idea of the roles and responsibilities of other professions. They get to see who they could be partnering with in a rural community.” Students also participate in three rural shadowing experiences (which must include a pharmacist and someone from another healthcare profession).

“A lot of the content is public health-based content that is specifically looking at things from a rural perspective,” she continued. “Population-based health, social determinants of health, community-based research is all part of the curriculum.” To learn how to assess and meet a community’s health needs, second-year students work in teams to create interactive sessions that simulate community health interventions for local students. “This half-day event usually focuses on 4th and 5th graders,” Olson explained. “They prepare educational activities for a local school we partner with and that is their first experience assessing a community and doing an intervention in the form of education.”

During the third year, “each student picks a rural community in Illinois, does an assessment of the health needs and creates a research project, which can include creating a survey or other small intervention. In their fourth year, they implement the research project, do data collection and analysis and present their results at Research Day.” The curriculum emphasizes that pharmacists serving rural populations will probably have limited resources, so they need to be used efficiently. “You might only have two people on a team,” she pointed out, “so communication is important, teamwork is important. Some patients will have needs that aren’t typically a pharmacist’s bread and butter, but you help. One of the ways we teach this is with simulated patient cases. Students are put on small interprofessional teams and they interview a standardized patient and then develop a care plan together.”

For APPE rotations, the college works with rural communities that have enough resources to support both a pharmacy student and a medical student at the same time. “We’ve seen our graduates end up practicing where they’ve done their fourth year projects and APPEs,” she noted. “We require them to do three rural rotations in the same community where their project is based. We’ve seen more than a handful of students go back after graduation to the community they were originally from or where they did their research project.”

The [RPHARM Program] curriculum emphasizes that pharmacists serving rural populations will probably have limited resources, so they need to be used efficiently. “You might only have two people on a team, so communication is important, teamwork is important. Some patients will have needs that aren’t typically a pharmacist’s bread and butter, but you help. One of the ways we teach this is with simulated patient cases. Students are put on small interprofessional teams and they interview a standardized patient and then develop a care plan together.

Dr. Heidi Olson

The RPHARM program does conduct outreach efforts aimed at sparking younger students’ interest in a pharmacy career. The event geared toward 4th and 5th graders focuses on medication safety and gives students an idea of what pharmacists do. “We have our student pharmacists get involved in the community and provide needed education to the community we live in. Kids are getting exposed to content they might not get otherwise,” Olson said. “We also partnered with the University Extension office to create pharmacy 4-H projects and kickoff events to get local kids interested in pharmacy. The UIC College of Pharmacy also does a summer pharmacy institute, which is focused on pipeline development for college students. A local group does a health careers camp for rural high school kids, and our student pharmacists participate in that by creating an interactive pharmacy activity for the campers to do.”

A key message they want to convey to younger students in rural areas, she emphasized, is that pharmacy is a career option that offers variety in what you can do. “That awareness is the biggest key. We’ve seen that if you get students that are from a rural area, they are more likely to go practice in a rural community and stay there for an extended period of time. We want to get the message out to rural communities that pharmacy is a good career option.”

As WSU’s Stewart noted, “when you are a provider in a rural community, you may be the only person and the most accessible site for healthcare. Pharmacists have to be problem solvers, critical thinkers, excellent communicators and team players, as well as able to lead and engage others. They have to triage problems, maybe some that aren’t typical for pharmacists. They will be trained to implement therapy to save a patient from making a trip an hour away. They need to be aware of their community resources and do efficient handoffs of care, and we want them to be familiar with public health concepts and tools.”

Rural pharmacy care presents myriad career options and a chance to learn skills that are important in any setting, she added. “It’s an opportunity to really make a difference. To be the care provider in that community, you are making a difference for patients every day.”

Jane E. Rooney is managing editor of Academic Pharmacy Now.