National Pharmacy Organizations Announce New Campaign Emphasizing the Value of our Nation’s Pharmacists

Members of the Pharmacists for Healthier Lives partner organizations will have access to an online toolkit of key messages and branding resources to utilize in their own personal and professional communications. The general public can also engage with Pharmacists for Healthier Lives on its Facebook page and through the campaign website.

“While most people are only familiar with their local community pharmacist, it is important to understand that this practice opportunity is just one aspect of the profession,” added Maine. “Pharmacists today hold clinical doctorates and are important members of a patient’s healthcare team. They work in a variety of settings such as hospitals and clinics, and make tremendous contributions in the advancement of medicine through academic research and development. Also, by giving younger audiences the complete picture of the role of pharmacists, we may just help inspire the next generation of pharmacists.”

The other pharmacy and healthcare organizations currently partnering with AACP to produce this public awareness campaign include: the American Society of Health-System Pharmacists, the Academy of Managed Care Pharmacy, the Accreditation Council for Pharmacy Education, the National Alliance of State Pharmacy Associations, the Georgia Pharmacy Association and PrescribeWellness.

For more information about the campaign, visit www.PharmacistsForHealthierLives.org.

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Pharmacists for Healthier Lives (PfHL) is a national awareness initiative aimed at highlighting the important role pharmacists play in helping people live their healthiest, happiest lives. Our goal is to educate the public about the variety of services pharmacists perform and the rigorous training they undertake to achieve the Pharm.D. (Doctor of Pharmacy) degree, and to raise the profile of pharmacy as an essential healthcare profession.