In November 2023, the AACP Strategic Planning Committee (SPC) launched strategic planning efforts to develop a plan to guide the Association for the next cycle, years 2024-2026. Using the “continuous strategy process”, our strategic efforts and plans do not have a set “stop date”. This allows us, over a shorter time period and on an ongoing basis, to be more nimble, more responsive, and more proactive regarding the issues and concerns facing the pharmacy academy and profession.